The story
My brand Frazy and company focus on positive sentences written on the t shirts and hoodies. For example “overthinking is my super power”. I have this intuitive idea as a child that i want to have a clothing business for people to be seen to embrace who they are and be proud of that
Frazy and Company has the potential to be more than just a clothing brand; it can become a movement for self-expression, emotional empowerment, and identity pride.


Feel of the Brand:
The clothes meant to inspire and uplift others—especially those who feel unseen. The clothes give voice to the silent battles and quiet strengths people carry. It heal through beauty, softness, and acceptance. Fashion becomes a medium of love and comfort.
Mission Statement Idea:
“We create clothing that speaks what your heart wants to say—because being yourself should never be quiet.”
Recommended Colors:
Dusty Rose / Blush Pink: Empathy, warmth, femininity Lavender / Lilac: Intuition, healing, spiritual calm Cream / Off-white: Simplicity, clarity, balance Sage Green: Growth, harmony, natural honesty Warm Beige or Earthy Neutrals: Grounded, cozy, and welcoming These tones are not only on-trend but resonate emotionally with your target audience.
Mission Statement Idea:
“We create clothing that speaks what your heart wants to say—because being yourself should never be quiet.”